About the role
About Iru
Iru is the AI-powered security & IT platform used by the world’s fastest-growing companies to secure their users, apps, and devices. Built for the AI era, Iru unifies identity & access, endpoint security & management, and compliance automation—collapsing the stack and giving IT & security time and control back.
Iru is backed by some of the smartest investors in tech—General Catalyst, Tiger Global, Felicis, Greycroft, and First Round Capital. In July 2024, Iru raised $100 million from General Catalyst, valuing the company at $850 million. Customers include Notion, Cursor, Lovable, Replit, and Mercor, and Iru partners with industry leaders such as ServiceNow and AWS. Iru was named to Forbes’ America’s Best Startup Employers 2025 list for employee engagement and satisfaction.
The Opportunity As Iru's Director, Performance Marketing, you own paid media strategy and execution across all digital channels, directly accountable for pipeline generation. Your mandate is to build a durable, efficient paid media engine that consistently delivers against aggressive pipeline targets. You'll operate as a performance marketing leader—setting strategy, coaching your team, and delivering executive-level insights—while staying close enough to execution to ensure quality, rigor, and results. You have the attention to detail to ensure that everything from ad creative to audience targeting strategy hits world-class standards. You'll translate product positioning and audience insights into high-performing paid campaigns, optimize spend allocation and efficiency across channels, and ensure all paid media efforts drive measurable pipeline and revenue outcomes on Iru's core paid channels—LinkedIn, Reddit, Meta, YouTube, Google Ads, CTV, and Display.
Iru is the AI-powered security & IT platform used by the world’s fastest-growing companies to secure their users, apps, and devices. Built for the AI era, Iru unifies identity & access, endpoint security & management, and compliance automation—collapsing the stack and giving IT & security time and control back.
Iru is backed by some of the smartest investors in tech—General Catalyst, Tiger Global, Felicis, Greycroft, and First Round Capital. In July 2024, Iru raised $100 million from General Catalyst, valuing the company at $850 million. Customers include Notion, Cursor, Lovable, Replit, and Mercor, and Iru partners with industry leaders such as ServiceNow and AWS. Iru was named to Forbes’ America’s Best Startup Employers 2025 list for employee engagement and satisfaction.
The Opportunity As Iru's Director, Performance Marketing, you own paid media strategy and execution across all digital channels, directly accountable for pipeline generation. Your mandate is to build a durable, efficient paid media engine that consistently delivers against aggressive pipeline targets. You'll operate as a performance marketing leader—setting strategy, coaching your team, and delivering executive-level insights—while staying close enough to execution to ensure quality, rigor, and results. You have the attention to detail to ensure that everything from ad creative to audience targeting strategy hits world-class standards. You'll translate product positioning and audience insights into high-performing paid campaigns, optimize spend allocation and efficiency across channels, and ensure all paid media efforts drive measurable pipeline and revenue outcomes on Iru's core paid channels—LinkedIn, Reddit, Meta, YouTube, Google Ads, CTV, and Display.
Responsibilities
- Lead and develop the performance marketing team, setting goals, coaching, and establishing accountability for consistent results; step in hands-on as needed during critical periods
- Own paid media strategy, budget, and performance across digital channels (LinkedIn, Meta, Reddit, Google Ads, Display, YouTube, CTV), defining strategies by product and buyer segment
- Translate product positioning into targeted campaign strategies and creative, partnering with Product Marketing, Brand, and Content teams for alignment
- Build, test, optimize, and troubleshoot campaigns directly in ad platforms; manage experimentation across messaging, creative, targeting, and bidding
- Create repeatable campaign frameworks and optimization playbooks to scale efficiency
- Lead creative development and testing in collaboration with Creative teams, producing high-quality ad assets and templates
- Manage forecasting, performance tracking, budget allocation, and reporting; share insights and best practices with marketing and leadership
- Collaborate cross-functionally with Marketing, Sales, RevOps, and Marketing Ops on campaign execution, lead management, conversion, and attribution
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