About the role
Iru is the AI-powered security & IT platform used by the world’s fastest-growing companies to secure their users, apps, and devices. Built for the AI era, Iru unifies identity & access, endpoint security & management, and compliance automation—collapsing the stack and giving IT & security time and control back.
Iru is backed by some of the smartest investors in tech—General Catalyst, Tiger Global, Felicis, Greycroft, and First Round Capital. In July 2024, Iru raised $100 million from General Catalyst, valuing the company at $850 million. Customers include Notion, Cursor, Lovable, Replit, and Mercor, and Iru partners with industry leaders such as ServiceNow and AWS. Iru was named to Forbes’ America’s Best Startup Employers 2025 list for employee engagement and satisfaction.
The Opportunity
As the Director, Content Marketing at Iru, you'll shape how IT and security leaders make sense of a rapidly evolving landscape. Iru is known for collapsing the IT stack and giving teams back valuable time. Now we want to become the definitive voice for insight and perspective in our space.
You'll build on a strong foundation supported by experts in identity, endpoint security, and compliance, all within a community that understands the realities of technology in the AI era. You'll also be backed by a bold brand that's willing to take risks and push boundaries.
Your role is to turn this foundation into a clear, compelling editorial presence that informs, entertains, and challenges the status quo. You bring sharp editorial instincts, a distinct voice, and the ability to turn ideas into content people want to share. Most importantly, you see editorial as a way to deliver real value to the IT and security community, and you know how to build and lead the team to make it happen at scale.
Responsibilities
- Own and lead our content marketing strategy end-to-end, from TOFU editorial through to pipeline-influencing content, setting the vision, priorities, and roadmap for the function.
- Build and scale a high-performing content team, including hiring and developing full-time content marketers, managing freelance contributors, and establishing editorial standards and processes.
- Drive the development of new content series and programs across formats: videos, blogs, research reports, and community-driven pieces. Double down on what works; kill what doesn't.
- Mine insights from internal experts: partner closely with product, security, and engineering leadership to identify trends where Iru can provide unique, authoritative perspectives on the future of IT and security management.
- Own the editorial calendar that feeds social channels, demand gen, and brand campaigns with stories connecting Iru's innovation to customer outcomes.
- Set the standard for content quality: produce and champion smart, entertaining, opinionated pieces that resonate. Model great writing for your team while also knowing when to delegate.
- Tap into the Iru community: leverage our network of customers, partners, and industry voices to amplify and enrich Iru's editorial presence.
- Define and own content performance metrics, reporting on reach, engagement, and content's contribution to pipeline and brand authority across the organization.
- Collaborate cross-functionally with Demand Gen, Product Marketing, Brand, and Sales to ensure content strategy ladders up to business objectives.
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