About Iru
Iru is the AI-powered security & IT platform used by the world’s fastest-growing companies to secure their users, apps, and devices. Built for the AI era, Iru unifies identity & access, endpoint security & management, and compliance automation—collapsing the stack and giving IT & security time and control back.
Iru is backed by some of the smartest investors in tech—General Catalyst, Tiger Global, Felicis, Greycroft, and First Round Capital. In July 2024, Iru raised $100 million from General Catalyst, valuing the company at $850 million. Customers include Cursor, Vercel, Lovable, Replit, and Mercor, and Iru partners with industry leaders such as ServiceNow and AWS. Iru was named to Forbes’ America’s Best Startup Employers 2025 list for employee engagement and satisfaction.
Обязанности
Own Iru’s end-to-end growth strategy across performance marketing, integrated campaigns, lifecycle marketing, website conversion, email strategy, and events/field marketing
Lead and develop the growth team, setting goals, coaching team members, establishing accountability, and ensuring the function delivers consistent pipeline and revenue outcomes
Oversee paid media strategy, budget allocation, and performance across digital channels, including LinkedIn, Meta, Reddit, Google Ads, Display, YouTube, CTV, and other priority channels
Build a cohesive demand generation engine that connects paid acquisition, website experience, lead nurture, campaigns, events, and sales follow-up into one integrated motion
Partner with Product Marketing, Brand/Creative, and Content to translate product positioning, audience insights, and campaign themes into high-performing go-to-market programs
Develop quarterly integrated campaign strategies and ensure they are executed consistently across channels, segments, and stages of the buyer journey
Guide lifecycle marketing strategy, including nurture programs that move prospects from first touch through customer conversion, expansion, and retention
Own growth forecasting, performance tracking, budget management, and reporting; provide clear insights and recommendations to marketing and executive leadership hip
Create repeatable campaign frameworks, optimization playbooks, and operating rhythms that improve efficiency and scale what works
Collaborate cross-functionally with Sales, RevOps, Marketing Ops, and other stakeholders on lead management, conversion, attribution, funnel performance, and campaign execution
Stay close enough to execution to understand what is working, troubleshoot issues, challenge assumptions, and raise the quality bar across programs
Hire, coach, or partner with highly analytical talent to ensure the team has strong channel-level rigor and performance insight
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