Ametikohast
The Opportunity
We’re looking for a Head of Brand to make Iru the most memorable brand in the cybersecurity market.
This person will own our brand strategy, voice, messaging, and brand expression across every customer touchpoint, from campaigns and web to events, social, sales moments, executive storytelling, and major company launches.
This is not a maintenance brand role. It is a build, sharpen, and scale role. We need someone who can help answer the question: What is the Iru brand? How can it show up in bold and creative ways every single quarter? How can it become a part of our customer’s lives?
You’ll partner closely with marketing, design, product, sales, executive leadership, and external agencies to turn a deeply technical, multi-product platform into a clear, distinctive, memorable brand that resonates with IT and security leaders.
For the right person, this role may expand into broader editorial, thought leadership, and content programming over time, but the immediate mandate is brand.
Tööülesanded
- Own Iru’s brand strategy, voice, messaging, and creative direction across campaigns, web, events, social, sales, and executive communications.
- Help define the next chapter of Iru’s brand after the Kandji-to-Iru transition, including how we explain who we are, what we do, our strategic narrative, and why the category is changing.
- Partner closely with our Head of Brand Design to ensure messaging, story, and visual expression work together as one system.
- Build and execute on brand campaigns every quarter. We want to go big and bold, but staying grounded in who we are as a brand and connected to our product value.
- Collaborate with events, demand generation, communications, and growth marketing to ensure Iru’s brand shows up consistently across the full customer journey.
- Manage agencies, contractors, and internal creative partners as needed.
- Create internal tooling and systems to thoughtfully accelerate creative development across the marketing team.
- Create internal tooling and systems to thoughtfully accelerate creative development across the marketing team.
Kandideeri sellele ametikohale
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